Case Study:
PINK SHEEP STUDIO – GO & SEE: SCOTLAND’S TRADE FAIR SPRING

This January Emergents/XpoNorth Crafts, Fashion and Textiles supported a group of Highlands and Islands Makers to visit Scotland’s Trade Fair Spring in Glasgow. Read a report from Jayne Green of  Pink Sheep Studio about her time at the event.

Jayne Green
Go & See Report: Scotlands’s Trade Fair Spring
SECC Glasgow  22 – 24 January 2017

pink sheepRichard & Jayne Green started Pink Sheep Studio on the Isle of Harris in the summer of 2013 after a move from South West England the previous year.  Richard works with quality hardwoods specially selected for its colour & grain handcrafting island theme animal heads, dolphins, whales & fish shaped  chopping board. Our range also includes a unique tube lamp base incorporating Harris Tweed. Since then our products have grown into a Home Décor Range. Richard & Jayne work together to design & create a wide product range using the world famous Harris Tweed.

I was very grateful for the opportunity to visit Scotland Trade Fair on a  Go & See bursary.  I will be exhibiting at the Ideal Home Show – Glasgow in May along with The Hebridean Design Co & the visit was invaluable gaining  a wealth of information.

Excitement built as we all queued awaiting the opening of the show. Everyone grabbed their goody bag with plenty of room to add additional literature as we made our way around the exhibition hall. The hall was split into 8 different categories & the craft area was of particular interest. The stands were all very well laid out & clearly marked. It gave me a good feel for the exhibition space & how individuals set out their stands. It set my mind straight on a few aspects of exhibiting.

I noticed that exhibitors who were standing, engaged with more visitors than those who were sat down on their phones & tablets. I will certainly take this on board.   It was useful talking to Exhibitors finding out about all the pros & cons.  A lot of the stands used  Ikea products for display &  it is just down the road from SECC  I was encouraged to see a special stand featuring exhibitors from Made in Orkney.  It may be a future project to get like minded Isle of Harris exhibitors together to do a similar display promoting Harris Tweed. The Launch Gallery  showcased new talent emerging on the Scottish retail scene maybe Pink Sheep Studio will be amongst them next year. There was a wide range of exhibitors from all over the UK . A special favourite was the innovative Jo Downs from Launceston, Cornwall,

pink sheep 1She creates sea inspired stunning glasswork. Whilst she creates in glass we create in hardwood & Harris Tweed.

Only general photographs were taken as some exhibitors were reluctant to let you take them which is perfectly understandable, we are all  very protective of our products

I took in a couple of seminars whilst at the show & found them very engaging & informative. I took away a number of ideas which will be useful in my social media activities.

Understanding the Digitally-Savvy Customer and Know your Business with Google Analytics.

I met with Avril Souter from Emergents & Lorna Watson from Media 10 whilst at the show which was very useful.

The location of the SECC is well served by a number of hotels & eating establishments.

Just bear in mind that you need to have comfortable shoes & clothes as it’s a long day.

Jayne Green, January 2017
www.pinksheepstudio.com

 

Photo courtesy of Scotland’s Trade Fairs

Photo courtesy of Scotland’s Trade Fairs