Your Brand and Social Media - Inverness
Date: Thursday 13 March 2014
Time: 1pm – 3.45pm
Location: Highlands and Islands Enterprise, Cowan House, Inverness Retail and Business Park, Inverness, IV2 7GF
Tickets: £15 (refreshments included)

To buy your ticket, please visit https://www.eventbrite.co.uk/e/your-brand-and-social-media-tickets-10163424075?ref=ebtnebtckt

Your Brand and Social Media is a training event that considers brand and the importance of this when creating an online presence. The event will inspire makers to make the most of their brand and support the successful use of social media.

Your Brand

Exclusive access to pre-recorded presentations exploring the fundamentals of branding and how this can be scaled and applied to a contemporary craft business from the Your Brand and Online Selling event will be made available to attendees to watch prior to their attendance of the event.

Social Media

Arriving fueled with branding know how and inspired with ideas about applying this to your practice, Your Brand and Social Media will focus on how your brand translates online, specifically on social media platforms.

Sian Jamieson, marketing, promotion, development and online technologies specialist will provide an introduction to social media. This will include an understanding of what it is and the platforms available, how to set up accounts and how and why makers use it for their business. Sian will briefly touch on how to generate a return for the time you spend on social media.

Hilary Grant is a knitwear designer based in Orkney. She designs knitted accessories, produced entirely in Scotland and uses social media to promote her brand, keep in touch with customers and network.

Hilary will talk about the different ways she has used social media for her own business, and will also look at some interesting case studies where creative businesses have used social media in more unusual and inventive ways to connect with their audience.

Your Brand and Social Media is delivered by Applied Arts Scotland and Craft Scotland with local partner Emergents who support and nurture professional craft makers and fashion designers, from emerging to well established.